Marketo Masterclass: Automation, Enrichment, and Conversion
From advanced demand tactics to faster sales qualification, you’ll follow the journey of a lead and see first-hand how to drive better results using Marketo with enhanced data.
60 minutes
View Recording
Featuring
Stephen Stouffer
VP of Marketing Operations at SaaScend
Iraj Khaliqi
Senior Marketing Operations Consultant at SaaScend
Scott Strand
Demand Generation Manager at Clearbit
Level up your Marketo instance with better data
Stephen Stouffer and Iraj Khaliqi are Marketo experts who scale GTM teams together at SaaScend. Watch as they walk through exactly how to set up your Marketo instance for better automation, enrichment, and conversion.
From advanced demand tactics to faster sales qualification, you’ll follow the journey of a lead and see first-hand how to drive better results using Marketo with enhanced data.
What you’ll learn:
- How to enrich your entire database with third-party data
- How to configure Marketo forms for better conversion rates
- How to build hyper-personalized Marketo landing pages and emails
- How to set up and run smart programs for better lead scoring
What to expect
Stephen and Iraj spend about 60 minutes showing you how to get the most of your Marketo instance, followed by some Q&A.