Making Website Personalization a Reality, Step by Step

How to scale personalization — from data to technology to content

Personalization is one of B2B marketers’ biggest areas of investment in 2021.

And it’s no wonder: improving conversion on traffic you’re already getting is one of the most cost-effective ways to drive more business. Additionally, today’s buyers are expecting more useful experiences.

In practice, website personalization can be really tough — especially scaling it. But with the right data, technology, and content, personalization can be a breeze (really!).

Curious? We’re bringing together a collection of experts to provide a comprehensive outline of what it takes to make personalization successful on Tuesday, July 27.

What to expect

Bradley, Ryan, and Jenny will spend ~30 minutes explaining:

• Why website personalization is important
• What’s needed to start personalizing your website
• How to unlock scalable personalization with data
• Results from several unique personalization examples

Can't attend? Register now, and we'll share the recording to watch whenever works best for you.