Goodbye Friction, Hello Pipeline: Accelerating the Go-To-Market Funnel
Join experts from Calendly and Clearbit as they discuss the implications of speed-to-lead and how the best B2B marketers optimize their inbound funnel for conversion.
30 minutes
View Recording
Featuring
Garrett Scott
Head of Marketing Growth & Demand Gen at Calendly
Nick Wentz
VP of Marketing at Clearbit
As a marketer, you spend a lot of time trying to improve conversion along the prospect journey.
Increasing ad clicks, increasing the number of form fills, increasing the amount of pipeline — it all boils down to creating a path with as little friction as possible.
The quicker and more efficient the process, the more likely you’ll book the meeting.
Calendly, the mega-popular scheduling software, knows this all too well. Heavy traffic to their website means their marketing team focuses a lot of attention on inbound optimization.
Join Garrett Scott, Calendly’s Head of Marketing, Online Growth, & Demand Gen, along with Nick Wentz, VP of Marketing at Clearbit, as they discuss the implications of speed-to-lead and how the best B2B marketers optimize their inbound funnel for conversion.
They cover:
- The impact of friction on pipeline
- Tactics for increasing conversion on inbound traffic
- How to identify and remove friction in the prospect journey
What to expect
Nick spends ~30 minutes interviewing Garrett about the importance of speed-to-lead, conversion, sales enablement, and product-led growth, followed by some audience Q&A.