From IC to Leader

From IC to Leader

10 B2B and SaaS marketing leaders share their growth path. Get in-depth insights into their approach to career development and the strategic actions they took along the way, from individual contributor to leadership roles.

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This is a goldmine for marketing leaders. There's so much actionable insight here. I wish I had it when I got started.

Kevan Lee

VP of Marketing at Buffer

Anyone looking at a career in marketing leadership would do well to start here. It's a great read full of real stories and insights.

Meagen Eisenberg

CMO at TripActions

What's inside

Chapter 1

Kyle Gesuelli

The power of learning-by-doing and hiring strategies for building a strong team

Kyle Gesuelli VP Growth & Analytics at Frame.io

Chapter 2

Emily Carrion

How to find mentors and accelerate job learning: start with a "Ballers" List

Emily Carrion CMO at Rubica

Chapter 3

Sophia Eng

From frozen yogurt to tech: a tale of bootstrapping a career in growth marketing

Sophia Eng VP of Growth Marketing at Trade the Fifth

Chapter 4

Suzanne Holloway

How to seize opportunities to lead as an individual contributor

Suzanne Holloway Director of Demand Generation and Growth Marketing at Miro

Chapter 5

Maria Osipova

How to win trust and gain influence to be part of the C-level conversation

Maria Osipova VP of Marketing at Traction Guest

Chapter 6

Dayna Rothman

On cultivating chutzpah and expanding your comfort zone

Dayna Rothman CMO at OneLogin

Chapter 7

Anne Fleshman

The value of asking questions, taking risks, and making mistakes

Anne Fleshman VP of Marketing at Flowhub

Chapter 8

James Winter

Getting on the fast-track to leadership, without a single promotion

James Winter VP of Marketing, Brandfolder

Chapter 9

Athena Koutsonikolas

On feeling the fear and doing it anyway

Athena Koutsonikolas VP of Marketing at Leanplum

Chapter 10

Morgan Norman

How to get on the career path you really want

Morgan Norman VP of Marketing — Corporate, Brand, and Growth at RingCentral

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