Find your ideal customer profile for high-impact marketing

Find your ideal customer profile for high-impact marketing

Finding that next stage of growth for your B2B / SaaS business depends on redefining your ideal customer profile. Our guide shows how to find your next ICP so you can focus on pursuing the right customers to scale.

Read now Try calculating your ICP Size

What's inside

Chapter 1

Introduction

When the path to scale a company's growth takes a new turn

Chapter 2

What's a data-driven ideal customer profile?

How to reverse-engineer past success to find your ICP

Chapter 3

Frame.io's story: How to move upmarket

The process for defining the best segments to grow into

Chapter 4

Clearbit’s story: why redefine an ideal customer profile?

When it's time to get critical about how you grow

Chapter 5

The search for a healthier ideal customer profile

The surprising result of our lifetime value-based ICP analysis

Chapter 6

The next switchback in your company's climb

Questions to ask as you look for your next ICP

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