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The elements of B2B marketing personalization
data-essentials-I

The elements of B2B marketing personalization

A primer on all the data types you need to master as a data-driven B2B SaaS marketer

Start readingSkip ahead to the next book: Data Essentials II

What's inside

Chapter 1

Introduction

What's the point of this B2B data primer anyway?

Chapter 2

First-party and third-party data

Defining first-, second-, and third-party data — and what to watch out for

Chapter 3

Fit: firmographic and employment data

The valuable context behind who is in your databases

Chapter 4

Intent: behavioral and contextual data

How to respond to the readiness stage of your lead

Chapter 5

How to use intent signals

How and why marketers should leverage intent signals

Chapter 6

Putting it all together

How to avoid using B2B data to be spammy, noisy, and just plain ineffective

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